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I get a lot of marketing messages that promise the ‘absolutely best, no brainer, one-size-fits-all, can’t lose’ strategies; I’m promised they’ll work, regardless of industry, budget or target audience. I’ve always assumed they’re pretty much garbage. Until I realized I’ve been using one of those, with great success, throughout my business career. And, like so many other tools I use successfully, this one came from Mom; I’ll bet your Mom (or your Dad or Grandparents) helped you learn this amazing, can’t fail marketing technique, too.